Brian Roseman - Resume

Manager, Digital Analytics and SEO | Kansas City, MO

20+ years driving digital transformation, building high-performing teams, and delivering measurable results through data-driven marketing strategies.

Professional Experience

American Academy of Family Physicians (AAFP)

Manager, Digital Analytics and SEO | Jul 2022 - Present | Leawood, KS

Leading analytics frameworks spanning web, CRM, and advertising, aligning creative, marketing, and executive teams around shared KPIs.

  • Led design and deployment of cross-channel analytics frameworks integrating GA4, BigQuery, Looker Studio, PowerBI and CRM systems
  • Developed unified dashboards transforming siloed data into executive-ready insights
  • Designed KPI frameworks and forecasting models enabling real-time campaign optimization
  • Pioneering AI-driven analytics tools and predictive modeling
  • Mastered Python, SQL, and system integrations through AI tools

emfluence

SEO Product Manager & Analytics | Jun 2017 - Jul 2022 | Kansas City, MO

Managed Analytics, SEO, and A/B Testing for 20+ clients with comprehensive content strategy.

  • Managed Analytics, SEO, and A/B Testing for 20+ clients
  • Led link acquisition and outreach efforts securing strong backlinks
  • Improved Core Web Vitals for enterprise-level companies
  • Achieved average 4:1 ROAS over two years for B2B lead generation

Web Success Associates

Director of Digital Marketing (Founder) | Mar 2014 - Jun 2022 | Kansas City, MO

Founded and led a digital marketing agency specializing in SEO, PPC, and analytics.

AI Development Experience

AI Software Development | 2024 - Present

  • Developed 5 enterprise-ready AI applications with multi-agent orchestration
  • Applied team management principles to coordinate AI agents for complex workflows
  • Built production systems using Python, TypeScript, OpenAI, Claude, and LangChain
  • Designed autonomous agent teams that collaborate 24/7

Core Skills

  • Analytics & Data: Google Analytics, Google Tag Manager, BigQuery, Looker Studio, Power BI, Adobe Analytics
  • Technical: Python, SQL, ETL Pipelines, Analytics Canvas, Supermetrics
  • SEO: Technical SEO, On-Page Optimization, Keyword Research, Link Building, Schema Markup
  • AI Development: Multi-Agent Systems, LangChain, OpenAI API, Claude API, Prompt Engineering
  • Leadership: Team Building, Strategic Planning, KPI Frameworks, Digital Transformation

Certifications

  • Generative AI Agents - Google (2025)
  • Microsoft Azure AI (2025)
  • GA4 for SEO - Semrush (2025)
  • Content Marketing - HubSpot Academy (2024)
  • Google Ads Certified (2021)
  • Google Analytics Certified (2021)

Education

  • University of Missouri-Kansas City - Bachelor of Arts (B.A.), Fine and Studio Arts (2000-2004)
  • Johnson County Community College - Associate of Applied Science, Interactive Media (1998-2000)